Advertising agency UNITE (Progression Group) has expertise in implementing
trade and promotion campaigns of the federal
scale, and unique experience and accumulated expertise allows to implement
high-tech solutions in all channels, crossing digital and trade.
The site is animated one-page landing page with interactive sections. We have highlighted five words that characterize the atmosphere inside companies. When hovering over a label a visualization of one of the employees showing appropriate adjective emotion. With this decision we demonstrate that for the entire mass projects and awards are real people with his bright personality.
We held a global video session, forcing key characters to show the most sincere and unexpected emotions.
The concept fits very well with the general ideology of the Progression Group - “We are about people” and shows a bright and a real human image through interface interaction.
Art Direction — Artem Markovsky
UX/UI — Artem Markovsky
Front-end — Unite
Back-end — Unite