Meditopia is an app with mindfulness practices, relaxation techniques, as well as content for stress relief, anxiety reduction and sleep improvement.
I conducted in-depth interviews with paid version users from Russia and Portugal, identified their problems, formulated hypotheses for improving the user experience, added interesting features that make the product stand out, designed new app screens and made 3D visualizations for 21 meditation practices, and also prepared an inspiring trailer.
All images and animations for the practices were assembled manually in Cinema4D using realistic natural phenomena (clouds, waves, mountains, celestial bodies and flora), which associatively demonstrate various aspects of our mental health. And as a visual metaphor, I used “Light colors the darkness”, which found its place on all screens and visualizations.
