Encore Fitness is the next generation of premium clubs.
The main idea of the project is to rethink the usual idea of a fitness club. In addition to perfectly matched programs and equipment, special attention is paid to the interior, relaxation areas and the pool, as well as the integration of new technologies into the infrastructure and training process.
The essence of the redesign is a complete rethinking of the club’s positioning. Now it’s not just fitness, but a way of life. Therefore, digital communication and services should be conveyed in a modern language, showing the otherness, sophisticated and technological design, as well as convenient digital services inside the club.